In our demand driven society, no one wants to wait for a movie. Rarely will I pay $10 to see a movie at the theatre. Watching a movie in the comfort of my own home isn’t only cheaper, but it is also more comfortable. Plus, I can pause it whenever I want. There are a plethora of websites that enable free movie streaming for movies that are still in the theatre. Recently, I watched American Sniper at a friends house using an HDMI chord and laptop. Sure, the quality wasn’t as great and there was a buffering issue or two, but we didn’t have to deal with agreeing on movie times and driving 20 minutes down the road.
The trend for “on demand” has increased the need for movie pirating because the desire to have media immediately trumps the inclination to abide by the law. This trend is also prevalent in the most recent Snapchat update, which allows you to discover live feeds of popular media. There is no wait time. You get what you want when you want it. Could there be a limit to this immediacy?
Flash forward 20, 10 even five years…head-mounted displays could be the new theatre. Viewer experience will only improve as technology continues to progress. At the rate technology is advancing, media outlet will struggle to find their edge in answering our demands.